{"id":613,"date":"2022-06-14T12:09:38","date_gmt":"2022-06-14T12:09:38","guid":{"rendered":"https:\/\/www.triggersale.com\/blog\/?p=613"},"modified":"2022-06-14T12:10:25","modified_gmt":"2022-06-14T12:10:25","slug":"best-seo-practices-for-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/www.triggersale.com\/blog\/best-seo-practices-for-e-commerce-websites\/","title":{"rendered":"Best SEO Practices for E-commerce Websites"},"content":{"rendered":"
There are almost 20 million e-commerce sites that are on the internet and are here to stay for the next 15-20 years. It is expected that more than 90% of all purchases will take place via these online platforms and the SEO experts in Kerala will gain momentum as the need of SEO services is crucial. Most probably you might have an idea of how the startups like Amazon, Flipkart, etc. turned into the giant players of the market in a short time. Yes, the reason behind is the rapidly growing demand for online shopping and the use of SEO.
\nWhile you are selling products online, you have to make sure that your website should be easily found by your customers or prospects. Which means appearing in the first positions of Google\u2019 SERPs. It would be a tragedy having the best products and website and cannot reach your audience.
\nThis is where SEO walks in. It will support you in ranking higher in the SERPs and make your website be seen by your target. The higher traffic you get, the more probable you are to make conversions.\n<\/div>\n
Now let\u2019s move on to check out the best practices to increase rankings<\/h5>\n
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Domain Authority<\/h6>\n

It\u2019s of no doubt that the quantity and quality of the backlinks pointing to your site is Google\u2019s top ranking factor. This is also applied to ecommerce websites. But, how can you get someone to link to your site if it\u2019s made up of 100% product and category pages? Actually you can\u2019t. The fact is people want to link to sites that have valuable content. Without that you will have a hell of a time building white hat backlinks which is bad news. The good news is that even ecommerce sites can publish awesome content. When you do, you\u2019ll build up your sites\u2019 overall domain authority, which will help your product and category page rank in Google. In fact ecommerce giants like Amazon very rarely have links pointing directly to their product pages. Instead the rank is based on their site wide link authority.<\/p>\n

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Find appropriate & Optimized Keywords<\/h6>\n

Keywords are key players in the case of eCommerce SEO, so you will have to be very careful and attentive when looking out for the keywords for your e-commerce platform. You must use those keywords that are highly appropriate to your products.<\/p>\n

Before utilizing a keyword for a product or category page, you have to identify its cost-per-click, search volume, the user intent for using that specific keyword, or other factors. You can also examine the competitor\u2019s website to get keyword ideas. However, you are advised to use long-tail keywords as they often fit with the user intent and boost the conversion rate. For finding suitable and optimized keywords for your site there are different keyword research tools available that you can use. Some of these are listed below:<\/p>\n