{"id":630,"date":"2022-06-16T07:18:55","date_gmt":"2022-06-16T07:18:55","guid":{"rendered":"https:\/\/www.triggersale.com\/blog\/?p=630"},"modified":"2022-06-16T07:22:10","modified_gmt":"2022-06-16T07:22:10","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/www.triggersale.com\/blog\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"
Email marketing is a powerful tool that can help any business connect with customers or potential customers in a very effective way. Marketers typically use commercial emails for various reasons, such as advertising products, soliciting sales, requesting business, or requesting donations. Whatever the reason is, email marketing presents wonderful opportunities for marketers to build awareness and increase sales.<\/div>\n
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1.\tBuild a segmented list<\/h6>\n

Not all customers are the same, so why would you treat them alike via email? By segmenting your subscribers into more targeted specific groups, you can deliver messaging that speaks more directly to their concerns or where they are in your sales funnel.<\/p>\n

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2.\tUse personalization<\/h6>\n

Personalization takes segmentation to the next level. Creating email that are tailored exclusively for the individual recipient. Studies have shown that even something as simple as automatically inserting the subscribers name in the salutation of the email can increase open rates by 18%.<\/p>\n

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3.\tMake automation a must.<\/h6>\n

Without automation, you won\u2019t see the famed results of email marketing to be honest. You\u2019re missing out on revenue without automation. Automation supports you by:<\/p>\n

    \n
  • Increasing conversion rates<\/li>\n
  • Enhancing efficiency<\/li>\n
  • Allowing you to easily scale<\/li>\n<\/ul>\n

    Out of many benefits of marketing automation, you also get the advantage of having a lot of time to do other things that help your business grow.<\/p>\n

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    4.\tPromotions aren\u2019t everything<\/h6>\n

    As the ultimate aim of email marketing is to grow your business, realise that promotions are not the heart of email marketing. The core of your email marketing must be to set up and nurture healthy relationships with your customers.<\/p>\n

    It will be these healthy relationships that will result in customers providing lifetime value and act as the driving force of your business\u2019 growth.<\/p>\n

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    \n
    5.\tUse stories<\/h6>\n

    Use stories in as many emails as possible. It is always a good tip to use stories as often as possible because of two big reasons:<\/p>\n

    Stories build relationships<\/strong><\/p>\n

    Stories build relationships with people. These stories make you relate to them and help them to see you as a person.<\/p>\n

    Stories help in building trust<\/strong><\/p>\n

    Stories help them relate to you and they start to trust you because they see that you are like them as your situations in the story may be familiar to them and start to relate with you and trust you.<\/p>\n

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    \n
    6.\tUse simple layout and copy<\/h6>\n

    There are thousands of email templates out there, along with drag and drop tools to build your own. It can be really tempting to suffocate too much stuff into an email. The best emails have one clear message that it\u2019s offering to the subscribers. The shorter and sweeter is the one more effective.<\/p>\n

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    \n
    7.\tClean your list<\/h6>\n

    This means removing emails that haven\u2019t been opened in a certain amount of time usually between 90 days and six months depending on your industry. Most marketers will send a re-engagement email to subscribers before they get removed. Those emails can actually work up to 25% of the time at getting subscribers to open your emails again.<\/p>\n

    Another reason for cleaning your emails can be economical. The cost of sending a marketing email can vary.<\/p>\n

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    8.\tMake Engagement a Priority<\/h6>\n

    To boost sales most marketers approach email marketing with a short term goal in mind. It is a normal thing to do; after all, the primary aim of your marketing email is to increase sales.<\/p>\n

    But actually it\u2019s the opposite of what you should be doing. You should keep the goal of building a relationship with your subscribers as mentioned earlier.<\/p>\n

    Not only because they want to buy products from you but people join your email list because they want to know more about your business.<\/p>\n

    Keep in mind that engagement is the pillar to driving good returns from your email campaigns in the long run.<\/p>\n

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    9.\tA\/B Test Your Email Copy Frequently<\/h6>\n

    One of the best ways to improve your email campaigns is regular split testing.<\/p>\n

    Testing more helps you to spot more patterns and the better you\u2019ll be able to adjust your email strategy.<\/p>\n

    While doing A\/B testing do not pay much attention to your view as your gut instinct can be surprisingly far off the mark when it comes to what will work in email marketing. So it\u2019s extremely important to base your decisions on data rather than guesswork or perception.<\/p>\n

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    What are the elements of the email that you should split test?<\/h5>\n
      \n
    • From line<\/li>\n
    • Subject line<\/li>\n
    • Preview text<\/li>\n
    • Email copy<\/li>\n
    • Call to action<\/li>\n<\/ul>\n

      Try testing only one element at a time either subject line or preheader text for the most accurate results. Utilise A\/B testing and not your guesswork to pick what\u2019s right.<\/p>\n

      Email marketing is not a new thing. It has been around for years, but only a few marketers have mastered it. So follow these tips to see your email marketing success skyrocket.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Email marketing is a powerful tool that can help any business connect with customers or potential customers in a very effective way. Marketers typically use commercial emails for various reasons, such as advertising products, soliciting sales, requesting business, or requesting donations. Whatever the reason is, email marketing presents wonderful opportunities for marketers to build awareness […]<\/p>\n","protected":false},"author":1,"featured_media":631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email_marketing"],"yoast_head":"\nEmail marketing - Triggersale Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.triggersale.com\/blog\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing - Triggersale Blog\" \/>\n<meta property=\"og:description\" content=\"Email marketing is a powerful tool that can help any business connect with customers or potential customers in a very effective way. 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