{"id":640,"date":"2022-06-16T10:24:11","date_gmt":"2022-06-16T10:24:11","guid":{"rendered":"https:\/\/www.triggersale.com\/blog\/?p=640"},"modified":"2022-06-16T10:24:11","modified_gmt":"2022-06-16T10:24:11","slug":"keyword-cannibalization","status":"publish","type":"post","link":"https:\/\/www.triggersale.com\/blog\/keyword-cannibalization\/","title":{"rendered":"Keyword cannibalization"},"content":{"rendered":"<h5>What is Keyword cannibalization?<\/h5>\n<p>This is when a site has more than one content piece targeting the exact same keyword, typically, unintentionally. When this happens, you are diluting your page authority and you are potentially accidentally taking the chances of your own rankings. That\u2019s why it\u2019s called keyword cannibalization.  <\/p>\n<h5>Why is keyword cannibalization bad for SEO?<\/h5>\n<p>By cannibalising your own keywords and giving search engines a lot of options, you will be competing against yourself. By doing this you are splitting things like your Click Through Rate, risking not appearing at all for your hard work and even showing search engines that your content is stretched thin.<\/p>\n<p>The consequence of keyword cannibalization can be things like<\/p>\n<ul class=\"blog-points\">\n<li>Lost or reduced traffic<\/li>\n<li>Fluctuating rankings<\/li>\n<li>Lost sales or enquiries<\/li>\n<\/ul>\n<p>Instead of multiple pages on the same exact topic, you can kind of create a hierarchy and link to similar pages. While creating tons of content on the same keyword, you\u2019re not confusing Google because in the end, Google picks the content that best matches the search user\u2019s intent. So, Google is making the most informed choice from your content on which to rank. The negative side effects that often happens with keyword cannibalization is that you often have one unpleasant piece of content ranking above an awesome piece of content.<\/p>\n<h5>How to Identify Keyword Cannibalization?<\/h5>\n<p>Now that you know what keyword cannibalization is, let\u2019s find ways to identify them.<\/p>\n<p><strong>There are a few different methods that you can check for cannibalization problems. Let\u2019s look at some of the proven ones.<\/strong><\/p>\n<ul class=\"blog-points\">\n<li>Google Search Console<\/li>\n<\/ul>\n<p>This can be an excellent tool to find cannibalization issues.<\/p>\n<p>To make use of it, go to the performance report, and you will see, by default, a list of queries that your site has gained impressions and clicks from.<\/p>\n<p>Click onto one of those queries, through the \u201cpages tab\u201d and you will be able to see a list of the URLs that rank for that query and the associated stats that go along with it.<\/p>\n<p><strong>If the result shows more than one URL, this could be as a result of keyword cannibalization.<\/strong><\/p>\n<ul class=\"blog-points\">\n<li>Site: Search Operator<\/li>\n<\/ul>\n<p>Utilise the \u201csite: [domain] keyword\u201d search operator directly on Google to find a list of pages that are found appropriate and optimised for a particular keyword.<\/p>\n<p>If you have the feeling of cannibalization, perform a manual analysis check for the intent of these pages. If you observe that both pages have the same intent, then you can roll out fixes to make sure only a single page is targeting a particular intent.<\/p>\n<p><a href=\"https:\/\/www.triggersale.com\/connect.php\"><img decoding=\"async\" style=\"margin-top:0px;\" class=\"example_image\" alt=\"call to action\" src=\"https:\/\/www.triggersale.com\/blog\/wp-content\/uploads\/2020\/04\/calltoaction7-copy.jpg\"><\/a><\/p>\n<h5>What do you do to fix it?<\/h5>\n<div class=\"web-busi-points\">\n<h6>1.\tMerge and update old content<\/h6>\n<p>So if you have those two pieces on the identical topic or keyword, pick the best one, merge the content that\u2019s good from the old post into that new one and make that your single focus piece. And it\u2019s always best to have an expert, a writer and editor through that piece, make sure its flawless, its current comprehensive, have a new meta title, meta description so that you get the most out of it.<\/p>\n<p>Don\u2019t forget to 301 redirect the URL of that old piece to the new piece and then just delete and trash that old one.<\/p>\n<hr>\n<\/div>\n<div class=\"web-busi-points\">\n<h6>2.\tRemove that old version<\/h6>\n<p>If you have a truly unpleasant piece of content, just remove it from your site. But before you do to avoid any 404 scenarios, just 301 redirect the link to something that\u2019s more current and relevant. Through this way you completely avoid a scenario where someone is clicking on that link somewhere, and they end up on a 404, which is really bad and you don\u2019t want that to happen.<\/p>\n<hr>\n<\/div>\n<div class=\"web-busi-points\">\n<h6>3.\tNo-index duplicate pages<\/h6>\n<p>You can no-index pages that are duplicate in topic to each other. Of the pages that emerge for that keyword, if one of them you want to boost the organic ranking of, and the other you find effective internally on your site for users, then you can include something called a noindex tag.<\/p>\n<p>This signifies the non indexed page won\u2019t be seen in search results and should help any cannibalisation problems, but will still be live on your website.<\/p>\n<hr>\n<\/div>\n<div class=\"web-busi-points\">\n<h6>4.\tCanonicalise your pages<\/h6>\n<p>If the two competitive pages are duplicate or near-duplicate, you can make use of a canonical tag. This is a snippet of HTML code, to help tell search engines which is the \u201cmain\u201d page for that keyword.<\/p>\n<p>This conveys that the \u201cmain\u201d page must be indexed and indicates you can keep both pages live, but with a clear ranking for Google.<\/p>\n<hr>\n<\/div>\n<div class=\"webtraffic-intro\">\n<h4>Conclusion<\/h4>\n<p>When it comes to assigning search ranks, current search algorithms are far more complex and discerning.<\/p>\n<p>The most important factor is always going to be good content to get a good ranking, and ensuring you don&#8217;t cannibalise will support you better spotlight your intended content and get the consideration it deserves.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is Keyword cannibalization? This is when a site has more than one content piece targeting the exact same keyword, typically, unintentionally. When this happens, you are diluting your page authority and you are potentially accidentally taking the chances of your own rankings. That\u2019s why it\u2019s called keyword cannibalization. Why is keyword cannibalization bad for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword cannibalization - Triggersale Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.triggersale.com\/blog\/keyword-cannibalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword cannibalization - Triggersale Blog\" \/>\n<meta property=\"og:description\" content=\"What is Keyword cannibalization? This is when a site has more than one content piece targeting the exact same keyword, typically, unintentionally. When this happens, you are diluting your page authority and you are potentially accidentally taking the chances of your own rankings. That\u2019s why it\u2019s called keyword cannibalization. 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