{"id":967,"date":"2022-08-04T09:59:38","date_gmt":"2022-08-04T09:59:38","guid":{"rendered":"https:\/\/www.triggersale.com\/blog\/?p=967"},"modified":"2022-08-05T04:34:38","modified_gmt":"2022-08-05T04:34:38","slug":"on-page-ranking-factors","status":"publish","type":"post","link":"https:\/\/www.triggersale.com\/blog\/on-page-ranking-factors\/","title":{"rendered":"On-Page Ranking Factors"},"content":{"rendered":"<div style=\"margin:0 0 30px;\" class=\"webtraffic-intro\">\n<p>Most people think that there is nothing more in on-page SEO than sprinkling a few keywords here and there. Even though the placement of keywords still matters there are many more important factors to consider for a good on-page SEO. Let\u2019s look at some techniques you can do to start your website\u2019s SEO on the right foot.<\/p>\n<\/div>\n<h5>What Is On-Page SEO?<\/h5>\n<p>Also known as on-site SEO is the method of optimising web pages to enhance a website\u2019s search engine rankings and gain organic traffic.<\/p>\n<p>Along with publishing relevant, high-quality content, on-page SEO comprises optimising your headlines, HTML tags (title, meta, and header), and images. It even means ensuring your website has a high level of expertise, authoritativeness, and trustworthiness.<\/p>\n<h5>Why Is On-Page SEO Important<\/h5>\n<p>On-page SEO is essential as it aids search engines to follow your website and its content, along with identifying whether it is appropriate to a searcher\u2019s query. As search engines become more complicated, there is a high focus toward relevance and semantics in search engine results pages (SERPs).<\/p>\n<p><strong>Google having plenty of complex algorithms, is now much better at:<\/strong><\/p>\n<ul class=\"blog-points\">\n<li>Grasping what users are really searching for when they enter a query.<\/li>\n<li>Giving search results that meet user intent (informational, shopping, navigational).<\/li>\n<\/ul>\n<p>Adapting these advancement is crucial, and you can do it by confirming that your website and its content, both what is seen by users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) \u2013 are well-optimised as per the latest best practices.<\/p>\n<p>Furthermore, you can\u2019t just ignore on-page SEO. By putting effort into on-page strategies, you\u2019ll see an increase in traffic and a boost in your search presence.<\/p>\n<h5>Here are some Important ON Page SEO Ranking Factors.<\/h5>\n<div class=\"logo_box\">\n<h3><span>01<\/span>Keyword in title tag<\/h3>\n<p>The title tag is one among the strongest relevancy signals for a search engine.  Search engines utilise it to exhibit the main title of your search results. It is always better to place the keyword at the beginning of the title tag.<\/p>\n<p>You can also view the anchor text, how many links are set to follow, and many more.<\/p>\n<p>This tool is free, but it provides additional information on a paid subscription.<\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>02<\/span>Keyword in Meta description<\/h3>\n<p>Another area where you can include your keyword is Meta description.  The need of the Meta description tag at present is often discussed in SEO circles.  It is however still a relevancy signal.  It is also important for earning user clicks from search results pages. Including the key word on it makes it more appropriate to a search engine and a searcher.<\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>03<\/span>Heading tags<\/h3>\n<p>Heading tags are HTML elements which include H1-H6. It is used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).<\/p>\n<p>In fact, heading tags are more important than before because currently, Google is trying to replace H1 with Meta title tags, and in some result pages, they show H1 instead of title tag. <\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>04<\/span>URL structure<\/h3>\n<p>Friendly URLs for each of your pages is highly recommended including search engines, as these bring better crawling. Shorter URLs are more likely to perform better in search engine results, anyhow, this is not the only factor.<\/p>\n<p>You can make use of keywords in the URL of your web page. SERP snippets show title tag, URL and Meta description into their results.  As a result it is important to write an informative and structured URL.<\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>05<\/span>Canonical Tag<\/h3>\n<p>Anyhow, having two URLs with the same content can\u2019t be avoided sometimes. One among the methods to avoid this from becoming a duplicate content issue is by utilising a canonical tag on your site. This tag is responsible for one simple thing, it tells Google that one URL is equivalent to another, properly declaring that despite two pages having the same content, they are one.<\/p>\n<p>Big companies like Amazon use Canonical tags heavily because for every product they have multiple URLs.  This avoids getting all the wrong URL versions getting indexed and they manage to transfer SEO to the main version only.<\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>06<\/span>Image Optimization<\/h3>\n<p>Including images is a better way to make your web pages more beautiful. But all images are not created alike, some might slow down your website.<\/p>\n<p>Optimising images correctly will help you make the most of a precious SEO asset.<\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>07<\/span>Content<\/h3>\n<p>\u201cContent is King\u201d;being heard everywhere, without content, there can be no search engine optimization. But having said that, you need to guarantee your content is optimised for your targeted audience or else all you get is unqualified traffic.<\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>08<\/span>XML and HTML sitemaps<\/h3>\n<p>Include XML and HTML sitemaps on your website.  XML sitemaps are very easy for Google to crawl.  This helps Google to find out all the new pages of your website and it makes it easier for your website to get indexed.  Similarly HTML sitemaps help your visitors to read or understand all the pages of a website and they can reach a specific page even faster. <\/p>\n<\/div>\n<div class=\"logo_box\">\n<h3><span>09<\/span>Mobile Responsiveness<\/h3>\n<p>At the present generation, most of the traffic is coming from mobile devices. So make sure the site has to be mobile-friendly or easy to open and simple to view on all mobile devices.<\/p>\n<\/div>\n<h5>Wrapping up<\/h5>\n<p>On-page SEO is essential if you want to boost your website\u2019s chances of showing up in the search results.<br \/>\nBy following these easy techniques, you will surely start receiving the benefits of getting more visitors through search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people think that there is nothing more in on-page SEO than sprinkling a few keywords here and there. Even though the placement of keywords still matters there are many more important factors to consider for a good on-page SEO. Let\u2019s look at some techniques you can do to start your website\u2019s SEO on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,12],"tags":[],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalmarketing","category-seo","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On-Page Ranking Factors - Triggersale Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.triggersale.com\/blog\/on-page-ranking-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Page Ranking Factors - Triggersale Blog\" \/>\n<meta property=\"og:description\" content=\"Most people think that there is nothing more in on-page SEO than sprinkling a few keywords here and there. 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